Website Redesign & E-commerce Integration Proposal

This proposal outlines a complete redesign of Davis & Co.'s online presence, combining a fresh visual identity with a high-converting e-commerce platform. Our approach focuses on driving sales, reducing bounce rates, and creating an experience your customers will love.

Davis & Co. requires a modern, mobile-first website that not only reflects the brand's premium positioning but also functions as an effective sales engine. Based on our initial conversation, we understand that the current site is underperforming on mobile (which now accounts for 68% of your traffic) and lacks the conversion optimisation needed to meet your revenue targets. We will deliver a fully responsive Shopify build with custom theme development, integrated payment processing, and a streamlined checkout flow designed to reduce cart abandonment.

Smith Design Studio has delivered over 40 e-commerce projects for European SMEs in the past three years. We specialise in Shopify builds that combine beautiful design with measurable commercial results. Our clients typically see a 30–50% improvement in conversion rate within the first 90 days. Jane personally leads every project from brief to handover — you'll never be passed to a junior.

To move forward, please review this proposal and reply with any questions. Once approved, we'll send a contract and invoice for the initial deposit. Work can begin within 5 business days of receipt. We'd love to kick off with a 30-minute discovery call — just reply to this proposal to schedule one.

All work remains the intellectual property of Smith Design Studio until full payment is received, at which point ownership transfers to Davis & Co. Revisions beyond two rounds per phase will be scoped and quoted separately. Project timelines are contingent on timely client feedback (we require responses within 3 business days). This proposal is valid for 14 days from the date of issue.